What is the difference between home staging and interior design?

As home stagers, we notice a confusion with our fellow professionals, the Interior Designers.

Everyone in the property industry works together to give our clients the best possible results and make connections along the way. However, this does mean specific roles in the property industry can get confused.

One of the most important distinctions between home staging and interior design is the intended audience. Home staging is meant to appeal to as many potential buyers as possible. Interior design, on the other hand, answers to the specific aesthetics of an individual or family.

Let’s begin with what Home Staging is. Home Staging is an excellent marketing tool that 100% of estate agents agreed made it easier for potential buyers to visualise a property as their future home. It involves preparing a house for the market, within your budget, to help it sell in the fastest time and at the best price.

Home Stagers complete a home by bringing together an aesthetic that appeals to the highest number of potential buyers.

On the other hand, Interior Design is focused on the structural changes, the floor plans and functions of space within the house. It allows clients to become attached to the design of their home and bring their own ideas to life. Clients can create homes with their personal tastes and requirements in mind, all with the help of an Interior Design professional. 

Interior Designers do the opposite of Stagers: they personalise the property to the client’s requirements, whereas Home Staging creates a neutral space.

Home Staging focuses on appealing to a wide variety of potential clients that could turn into buyers. Stagers dress a property and make use of decluttering and de-personalising techniques to make space for the next homeowner.

A home staging company will usually include the ordering and installation of furniture and accessories leaving you with absolutely nothing to worry about.

Think about adding the cost of home staging into your selling costs, you won’t be sorry when you see the return on your investment.